Direct email marketing
Direct email marketing is a process of sending fundraising and marketable
message to the clients. Every single mail send to the client for the purpose
of advertising the brand can be categorized under email marketing. Email
marketing is done by individuals and businesses for customer acquisition and
advertising the new business or brand among potential customers. Email
marketing is done for the purpose of making temporary business partnership
into a permanent or long run partnership. .
Email marketing can increase customer loyalty, by regularly updating the
customers with the newly added services and products in a company. Email
marketing is done by companies so as to get frequent sale of the product to
be promoted by direct email marketing. Researches have shown that direct
email marketing is emerging as one of the most popular marketing strategies
as firms of leading countries such as United States of America spend around
400 million dollars alone on direct email marketing.
Benefits of direct email marketing
Direct email marketing can bring several benefits to the sellers such as-
It is convenient, easy and confidential way to interact with the buyers
For sellers, it is perfect way to build customer relationship
Direct email marketing helps in one to one communication, interaction,
measurability and access to global markets.
Direct email marketing is a low cost method to reach to potential
customers and it saves the salary given to sales men to make home visits of
customers for business promotion. Email marketing is less expensive than
marketing through newsletter or direct mail.
By opting to direct email marketing, one can send thousands of promotional
emails simultaneously. The mailing list enables businesses or individuals to
do maximum brand promotion in minimum time.
Direct email marketing allows the businesses to track the online audience
who are showing interest in their email marketing efforts by making frequent
visits to company’s website and responding to the promotional emails. One
can make use of web bugs, autoresponders, bounce messages, read receipts,
unsubscribe requests and click throughs for direct email marketing. Track
ability feature of direct email marketing enables the businesses to
associate sales with marketing, to measure negative responses, positive
responses and open rates.
Direct email marketing is considered as the second most popular, efficient
and effective marketing tactics after search marketing.
One can track the ROI i.e. return on investment by direct email marketing.
Delivering time of emails is comparatively shorter than the mailed
advertisements that can take more than one day to deliver.
In direct email marketing, advertiser can push the email to the customers
which can not be done in website based brand promotion.
Internet is a frequently used service and so the promotional emails are
also checked regularly by the targeted customers.
Direct email marketing is green that means paper free.
Sellers must take special care of not overstuffing the customer’s website
with frequent promotional emails. By frequent mailing, buyer’s mail can be
categorized into spam list thereby preventing them from benefiting from
direct email marketing. |
